Eating meat-free meals, switching to a green energy provider or riding a bike to work can earn you ECOs which you can spend in our new sustainable marketplace to buy ecological experiences, services and goods. This is a new way to track, measure and reward sustainability so that now you can do good and get paid.
ECO coins are stored in digital wallets accessible through a mobile platform. Sustainable actions are verified by inspectors, through smart IOT integration (e.g. a smart thermostat linked to your phone) and by certified vendors.
— Origem: coleção infinita de links do @efeefe
Achei esta página relacionada, aparentemente é da empresa que lançou a iniciativa: https://www.nextnature.net/projects/ecocoin/
Encontrei este outro projeto com mesmo nome Eco Coin - https://www.eco.com - focado na infra estrutura e preocupação com desperdício de energia. Tem tb esta matéria https://www.ccn.com/ecocoin-uber-co-founder-unveils-new-cryptocurrency/